A journey into the unknown

Turning your daily commute into an unexpected AR-experience

Client
Kunsthal Rotterdam
Service
Deliverables
AR experience
Year
2019

Challenge

How can we promote the Kunsthal exhibition ‘Science Fiction: A Journey into the Unknown’ in a way that suits the exhibition?

Insight

Through innovation, an ordinary tram ride in Rotterdam can transform into a sci-fi themed journey into the unknown.

Idea

In collaboration with public transport company RET a Rotterdam tram was reconstructed and transformed into an ‘augmented reality tram’ which surprises people with extraterrestrial objects during their daily commute. The unsuspecting travelers presume that they witness an ordinary window, but in reality they look at a screen that displays otherworldly scenes through augmented reality. A UFO attacking the tram, an alien crawling over the window or an astronaut lost in Rotterdam? It is possible in this futuristic tram.

Turning your daily commute into an unexpected AR-experience

A journey into the unknown

Client
Kunsthal Rotterdam
Service
Activations
Deliverables
AR experience
Year
2019

Challenge

How can we promote the Kunsthal exhibition ‘Science Fiction: A Journey into the Unknown’ in a way that suits the exhibition?

Insight

Through innovation, an ordinary tram ride in Rotterdam can transform into a sci-fi themed journey into the unknown.

Idea

In collaboration with public transport company RET a Rotterdam tram was reconstructed and transformed into an ‘augmented reality tram’ which surprises people with extraterrestrial objects during their daily commute. The unsuspecting travelers presume that they witness an ordinary window, but in reality they look at a screen that displays otherworldly scenes through augmented reality. A UFO attacking the tram, an alien crawling over the window or an astronaut lost in Rotterdam? It is possible in this futuristic tram.

Results

100K+

views