Challenge

In 2021 we created the third football campaign for Albert Heijn and &samhoud creative tech in a row. In 2019 the two companies were rewarded with a Grand Spin Award for their long-lasting and unique collaboration which according to the jury members has helped evolve the digital marketing and retail landscape. We asked ourselves the following question: How can Albert Heijn enrich its popular yearly soccer-themed loyalty campaign with a digital component that increases the value of the collectable cards? 

Concept

The foundation of all editions of the AH voetbal app is a digital collection feature. With the app kids can scan all their football cards and add them to their digital collection. This way, they always have their card collection with them everywhere they go. The app also gives a quick overview of which cards users are missing and if they have double ones. Users can easily share this overview with friends and family to complete their entire collection even faster.

Personalized football cards

In the latest edition of the AH voetbal app kids can not only collect all their favourite football heroes but also become one themselves by creating their own personalized football card. They can take a selfie, select their favourite team, shirt number, position and order a set of cards that will be delivered to their doorstep.

In the 2020 edition of the AH voetbal app kids could play with their digital collection by battling against friends in 4 different football mini-games. Winning a game increases the level of a specific player and therefore the chance of winning in the following matches.

Challenge

In 2021 we created the third football campaign for Albert Heijn and &samhoud creative tech in a row. In 2019 the two companies were rewarded with a Grand Spin Award for their long-lasting and unique collaboration which according to the jury members has helped evolve the digital marketing and retail landscape. We asked ourselves the following question: How can Albert Heijn enrich its popular yearly soccer-themed loyalty campaign with a digital component that increases the value of the collectable cards? 

Concept

The foundation of all editions of the AH voetbal app is a digital collection feature. With the app kids can scan all their football cards and add them to their digital collection. This way, they always have their card collection with them everywhere they go. The app also gives a quick overview of which cards users are missing and if they have double ones. Users can easily share this overview with friends and family to complete their entire collection even faster.

Personalized football cards

In the latest edition of the AH voetbal app kids can not only collect all their favourite football heroes but also become one themselves by creating their own personalized football card. They can take a selfie, select their favourite team, shirt number, position and order a set of cards that will be delivered to their doorstep.

In the 2020 edition of the AH voetbal app kids could play with their digital collection by battling against friends in 4 different football mini-games. Winning a game increases the level of a specific player and therefore the chance of winning in the following matches.