Gamma Verf App

A seamless customer journey

Client
Intergamma
Service
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Deliverables
Customer Journey, Mobile app
Year
2021

Challenge

Finding the perfect colour, the right tools, and suitable paint can be challenging for realising a DIY project. Where do you even start? With such an abundance of choice and often little guidance, this can become a tedious task. So we asked, how could this journey be made seamless and more exciting for the customer?  

Insight

Picking colours & paint should be inspirational and accessible at the right time in the customer journey, from the initial inspiration to the checkout, through to the final result. If it’s possible to try out colours in your home and find inspiration with ease, it paves the way for experimentation with colour. Equally important is relevant guidance to navigate the many colour options, paints and tools to make choices efficiently and cost-effective. 

Idea

The Gamma Verf app guides you in finding inspiration, just the right colour and supplies for your DIY project. By leveraging vision technology, allowing you to visualise colours directly on our wall and match the correct type of paint to your project, it navigates 5000 colours and a wide selection of paints from a broad range of manufacturers, available to order instantly in the app.

A seamless customer journey

Gamma Verf App

Client
Intergamma
Service
Digital Services
Deliverables
Customer Journey, Mobile app
Year
2021

Challenge

Finding the perfect colour, the right tools, and suitable paint can be challenging for realising a DIY project. Where do you even start? With such an abundance of choice and often little guidance, this can become a tedious task. So we asked, how could this journey be made seamless and more exciting for the customer?  

Insight

Picking colours & paint should be inspirational and accessible at the right time in the customer journey, from the initial inspiration to the checkout, through to the final result. If it’s possible to try out colours in your home and find inspiration with ease, it paves the way for experimentation with colour. Equally important is relevant guidance to navigate the many colour options, paints and tools to make choices efficiently and cost-effective. 

Idea

The Gamma Verf app guides you in finding inspiration, just the right colour and supplies for your DIY project. By leveraging vision technology, allowing you to visualise colours directly on our wall and match the correct type of paint to your project, it navigates 5000 colours and a wide selection of paints from a broad range of manufacturers, available to order instantly in the app.

Results

15

minuten in app time

25k

downloads

72k+

walls virtually painted