Landal Adventure

A digital treasure hunt through nature

Client
Landal Greenparks
Service
Experience design
Deliverables
Mobile Gaming App
Year
2019

Challenge

How can we develop a concept that helps kids and parents to discover the Landal parks and its beautiful surroundings in a fun and challenging way?

Insight

The young target group (8-12) is used to digital experiences, also during their vacation. Why not use this to our advantage and create a digital experience to enhance a real-life outdoor experience?

Idea

Landal Adventure is a digital treasure hunt through the forests, moors, beaches and mountains of Landal GreenParks. In the app kids can go on an expedition searching for hidden mystery boxes. They can use the map to pinpoint the exact locations and figure out the fastest route to get there. These digital mystery boxes contain resources which can be used to buy items for their augmented reality treehouse.

A digital treasure hunt through nature

Landal Adventure

Client
Landal Greenparks
Service
Digital Products
Deliverables
Mobile Gaming App
Year
2019

Challenge

How can we develop a concept that helps kids and parents to discover the Landal parks and its beautiful surroundings in a fun and challenging way?

Insight

The young target group (8-12) is used to digital experiences, also during their vacation. Why not use this to our advantage and create a digital experience to enhance a real-life outdoor experience?

Idea

Landal Adventure is a digital treasure hunt through the forests, moors, beaches and mountains of Landal GreenParks. In the app kids can go on an expedition searching for hidden mystery boxes. They can use the map to pinpoint the exact locations and figure out the fastest route to get there. These digital mystery boxes contain resources which can be used to buy items for their augmented reality treehouse.

Results

38

minutes in-app time

5

different languages

82k

app downloads