Challenge

How can we introduce people to complex pension related topics in a fun, accessible and above all personal and relevant way?

Insight

Pensions can be an overwhelming and complicated topic. Pension related decisions are often postponed until the very end. And more so, many people are unaware of the fact that they can make certain decisions themselves to influence their pensions whatsoever.

Idea

Loop even mee (walk with us) is a first person interactive video in which we take users for a walk through their pension. Along the way, they are faced with a number of recognizable dilemmas, about money, sustainability and the future. Their choices impact the storyline. Step by step, they learn more about pensions and pension related decisions while also informing them about the role of APG in the Dutch pension environment.

The video guides users towards an online platform which shows them specific information based on their choices. The video was completely developed for mobile-first in order to connect to a younger target group.

Challenge

How can we introduce people to complex pension related topics in a fun, accessible and above all personal and relevant way?

Insight

Pensions can be an overwhelming and complicated topic. Pension related decisions are often postponed until the very end. And more so, many people are unaware of the fact that they can make certain decisions themselves to influence their pensions whatsoever.

Idea

Loop even mee (walk with us) is a first person interactive video in which we take users for a walk through their pension. Along the way, they are faced with a number of recognizable dilemmas, about money, sustainability and the future. Their choices impact the storyline. Step by step, they learn more about pensions and pension related decisions while also informing them about the role of APG in the Dutch pension environment.

The video guides users towards an online platform which shows them specific information based on their choices. The video was completely developed for mobile-first in order to connect to a younger target group.