On Track

Make every moment an opportunity to learn

Client
Ahold Delhaize
Service
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Deliverables
Mobile app, Video content
Year
2021

The takeoff

Lifelong learning is of vital importance for practically everybody in order to keep up with the rapidly changing job market due to the effects of Covid-19, automation and globalisation. 

Research shows there is great willingness from people to develop themselves, also outside educational institutions, but not everybody has the freedom to do so. Due to financial limitations, lack of time, negative perception on schooling or simply because they don’t know how and where to start. 

The outlook

We wanted to create a platform to help people get (back) on track with exploring new interests, skills or knowledge. And since lifelong learning doesn’t come so naturally for everybody, due to lack of time, money or motivation, we wanted to make it just as easy as checking your socials or the news. We wanted to make if free, and above all, not like school. 

The delivery

A new micro learning platform

On Track is an innovative video platform where you can soak up your daily dose of knowledge & inspiration from individuals you genuinely look-up to. 

On Track is about gaining knowledge and learning skills from inspiring people in an engaging and easily digestible way through bite-size video content.

A large library of additional content

All tracks are hosted in a custom made app for both Android and iOS. The app allows user to skip through learning stories at their own pace, keep track of their progress and assignments, stay updated about new tracks and events. Every track page also contains a list of tips and additional content recommendations such as podcasts, books, movies, websites etc. The platform also allowed us to include downloadable files to support the tracks. Music producer Reverse for instance, made a custom drum kit full of sounds that can be downloaded for free for all beginning music producers. 

Make every moment an opportunity to learn

On Track

Client
Ahold Delhaize
Service
Digital Products
Deliverables
Mobile app, Video content
Year
2021

The takeoff

Lifelong learning is of vital importance for practically everybody in order to keep up with the rapidly changing job market due to the effects of Covid-19, automation and globalisation. 

Research shows there is great willingness from people to develop themselves, also outside educational institutions, but not everybody has the freedom to do so. Due to financial limitations, lack of time, negative perception on schooling or simply because they don’t know how and where to start. 

The outlook

We wanted to create a platform to help people get (back) on track with exploring new interests, skills or knowledge. And since lifelong learning doesn’t come so naturally for everybody, due to lack of time, money or motivation, we wanted to make it just as easy as checking your socials or the news. We wanted to make if free, and above all, not like school. 

The delivery

A new micro learning platform

On Track is an innovative video platform where you can soak up your daily dose of knowledge & inspiration from individuals you genuinely look-up to. 

On Track is about gaining knowledge and learning skills from inspiring people in an engaging and easily digestible way through bite-size video content.

Over 140 videos

Every track revolves around one main topic and the lessons within the track are divided over multiple short videos, so-called learning stories.  The learning stories were shot a various places, from set-dressed studios, green screens and outdoor locations. All to create an unique setting that matches both the hero and the topic of the track. 

A large library of additional content

All tracks are hosted in a custom made app for both Android and iOS. The app allows user to skip through learning stories at their own pace, keep track of their progress and assignments, stay updated about new tracks and events. Every track page also contains a list of tips and additional content recommendations such as podcasts, books, movies, websites etc. The platform also allowed us to include downloadable files to support the tracks. Music producer Reverse for instance, made a custom drum kit full of sounds that can be downloaded for free for all beginning music producers. 

Results